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Whether it’s the way you dress, speak, write, or however you communicate with others… you need to subtly stand out and be memorable. The marketing people call it ‘positioning’ – I call it having a ‘Signature Style’.
Lauren Castle is the Founder & Owner of Impress Express, a firm specializing in professional image and career management strategies and solutions.
For more than a dozen years, Lauren has provided a full range of services to professionals seeking to improve their image or create a better impression — in presentations, in printed materials, as well as personally.
She combines a sophisticated blend of boardroom experience, humor, logic, intuition and style customized to her clients personality, skills, background and goals. Lauren's driving philosophy is that image has everything to do with confidence. If you look good, you feel good; when you feel good, you perform better. It's as simple as that.
February 29, 2012
01: The Dow breaks through, but for how long?
After a week of failed attempts, the Dow Jones industrial average finally broke through the 13,000 mark for the first time since 2007, coincidentally, just in time for the re-election of Barack Obama. Are you making your investment decisions based on headlines?
02: As an investor, do not make decisions based on media headlines.
A champagne and caviar party has been going on in the stock market for the past 5 months, while in reality, economic "cheese and crackers" are being served. Time to pull the curtain back and see the wizard.
03: Brian welcomes image and career expert, Lauren Castle, founder of Impress-Express. Does the message you project to others in your personal and professional life say what you want it to say?
Brian and Lauren talk about how to control and improve the picture that you project and what it says about you. Learn the secrets of how first impression can affect all aspects of your human relationships.
04: A Dangerous Myth: "It doesn't matter what I look like because underneath it all, I am a good person."
Lauren Castle shares how to maximize your personal and professional image. You never know who you’re going to meet that might change your life, even if it's at the super market!. Be ready to be at your best in a moment’s notice.